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Manager Customer Analytics & Market Research (m/f/d)

Manager Customer Analytics & Market Research (m/f/d)

Manager Customer Analytics & Market Research (m/f/d)

Field of Work: Marketing & Sales
Einbeck, Lower Saxony, DE
ID: 4762

For KWS SAAT SE & Co KGaA we are looking for a Manager Customer Analytics & Market Research (m/f/d) to complete our CRM team.

Your main tasks will be the generation, combination and analysis of customers, market and pricing data to provide KWS with insights for growth.
This is a permanent and full-time position which is available as soon as possible. The place of work is Einbeck, South Lower Saxony.
What you will do:

  • tracking the KWS Customer Experience: understanding the customer journey and analyse conversion effects - e.g. for sales steering and marketing budget allocation
  • building-up KPI reports and dashboards to enable data driven decision making (Salesforce, PowerBI)
  • third-party data management and ad-hoc research: supporting the management and business units with insights based on 3rd party data. Lead and support ad-hoc market research projects including selection and steering of external suppliers
  • developing and extending KWS analytics capabilities and data infrastructure together with the global IT team (e.g. PowerBI, Qualtrics, Google Analytics, Salesforce)
  • support and enable the organisation in pricing with research insights (e.g. Conjoint, Van Westendorp, Qualtrics); development of tools and best practices to support the pricing process
  • hosting a community of international colleagues to drive analytics and research best practices sharing within KWS


  • preferably an academic degree with a major in economy, analytics and statistics or comparable
  • several years of proven professional experience in market research and analytics
  • experienced in data analytics tools (e.g. PowerBI, Qualtrics, Salesforce)
  • background in agronomy and knowledge in agricultural industry
  • proven experience in agile and waterfall project management
  • data-driven and capable to work with data from different sources and structures
  • strategic thinker and challenging the status quo
  • a good command of English (both written and spoken); German or any other fluent language skills are an asset

Our Benefits:

  • flexible working hours and home office
  • creation of an analysis infrastructure for KWS
  • open and friendly working atmosphere
  • company pension scheme, capital-forming benefits, Christmas and vacation pay and 30d of vacation

About KWS
KWS is one of the world’s leading plant breeding companies. With the tradition of family ownership, KWS has operated independently for more than 160 years. It focuses on plant breeding and the production and sale of seed for corn, sugar beet, cereals, potato, rapeseed, sunflowers and vegetables. KWS uses leading-edge plant breeding methods. 5.700 employees represent KWS in more than 70 countries. For more information: www.kws.com/career. Follow us on LinkedIn® at .
Our data privacy policy for candidates is available on www.kws.com/dataprotection.Please select the country where the job you applied for is posted in and, if applicable, the specific business unit.
Job Segment: Agricultural, Agronomy, Analytics, Data Analyst, Agriculture, Management, Data, Research

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Manager Customer Analytics & Market Research (m/f/d)

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Veröffentlicht am 04.04.2021

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